11/11/2022 0 Comments Signal messenger ceo![]() Chris and Nick's team came up with "Send your Facebook Profile on Holiday" - a digitally integrated campaign that saw Cape Town tourist bookings increase by 118%. As the leading provider of paraffin in the country, this Engen initiative is not only relevant but beautifully simple and effective.Ĭape Town Tourism asked Ogilvy CT to find a less traditional approach to marketing the Mother City. Another example of a brilliant idea designed to make a difference to the disadvantaged people of South Africa. It was also a Gold winner at Loeries and I wouldn't be surprised to see this one go on to win some international silverware.Ī tie for first place between the Ster-Kinekor Laptop Billboard and Engen Fire-Blanket saw the judges revote with the Loerie Grand Prix winning Engen Fire-Blanket coming out on top. We hear a young girl reading a message live on radio every morning over the period of a week and each time we hear how her delivery improves after an afternoon spent with her English tutor practicing the same message. Project English Day for One School At A Time is a great example of radio innovation from the Joe Public team. Here's holding thumbs for Graham, Rui and the rest of their team. This innovative piece of work has also just been nominated for a D&AD pencil. A wonderful idea that encouraged the children of Blikkiesdorp to repeatedly wash their hands with soap to get to the toys embedded inside them. Hope Soap for Safety Lab and Blikkiesdorp4Hope continued on its winning ways for the Y&R team. The casting, performances and soundtrack are all bang on point. Not content with cleaning up every Radio award known to man, Jenny and Brent have taken Mercedes Benz Auto Assist into Film with a simple idea perfectly executed by the unassuming, yet highly talented Bruno Bossi of Egg Films. As an ex-writer, I have to mention I'm a massive fan of Vincent Osmond's headlines in the Student Flight campaign and any other year, this would probably have been a first place winner. ![]() Beautifully crafted off a timeless insight, this campaign is a worthy follow up to the original Kid's Birthday Parties that saw DDB go onstage to collect Cannes Gold in 2012. McDonalds Kid's Birthday Parties from DDB edged out Hunt Lascaris's Student Flights for first place. JHB Zoo "World's first LIVE Tweeting Badger" SANBS/Blood Donations "Ad Break Donations"īusiness Day "Education/Housing/Guptas - More Rights than You" Mail & Guardian/Freedom is Knowing "Napalm Girl/Diana Tunnel/Mandela Prison/Twin Towers" Toyota SA/Genuine Parts "Ride of the Valkyries/In the Hall of the Mountain King/William Tell Overture"įox International/Crime Channel "Cinema Crime Scene" Tiger Brands/Uniball -Write in your Own Voice "Bust you Out/Swapped at Birth/Pappy is Dead" Safety Lab & Blikkiesdorp4Hope "Hope SoapĬape Town Tourism "Send your Facebook Profile to Cape Town"įlight Centre/Student Flights "Irish/Austrian/ One School at a Time "Project English Day 1-5" Mercedes-Benz/Attention Assist "Colleague" ![]() The Glass House/Abigail & The Inflatable House" If we want to compete on the international stage, we have to be aiming for the big, resonant ideas that have the power to permeate popular culture and make our clients famous." Individual agency winners ![]() It is a healthy body of work, but for me, the Digital winner from Ogilvy CT is where we need to be aiming as an industry - an innovative idea with scale that is made all the more powerful through close-knit client and agency collaboration. Looking at the winners, there were no major surprises with all the work having been awarded at earlier award shows. The Creative Circle Ad of the Year results have been announced, and Creative Circle chairperson Justin Gomes - FoxP2 comments: "A great turn out on Thursday night, thanks everyone - one of the most attended Ad Of The Year awards with the shortest speech by a sponsor I can recall. ![]()
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